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eCommerce

Stores that keep selling on the busiest day.

Checkout, inventory, subscriptions and support automation for online brands and retailers selling on their own store and on marketplaces.

What eCommerce teams tell usSolved
  • “Selling stock that was not there”
  • “Shoppers dropping out at checkout”
  • “Support buried in “where is my order?””
  • “Subscribers lost to failed cards”
Built for the standards you answer to
  • PCI DSSCard data security
  • SCA / PSD2Strong payment auth
  • GDPREU data protection
  • CCPACalifornia privacy
  • WCAG 2.2Accessible stores
  • SOC 2Security controls
Why it is hard

What makes eCommerce software different

Six things we plan for on every ecommerce project, before a single screen is designed.

Peak days break things

Black Friday or a viral post can bring ten times the usual traffic in minutes. That is exactly when a slow page or a failed payment costs the most.

What we actually do
  • Load tests at 10× normal traffic before every big sale
  • Pages cached at the edge, checkout kept on its own resources
  • Live alerts on payment errors during the event

Stock lives in too many places

Your store, Amazon, a warehouse system and a shop till all think they know how many units you have. When they disagree, you oversell.

What we actually do
  • One stock record, with reservations the moment an order lands
  • Channels updated in seconds, not overnight
  • A daily mismatch check against the warehouse

Every extra step loses a sale

Shoppers leave if checkout is slow, asks for too much, or does not offer the payment method they use.

What we actually do
  • We watch real checkout recordings before changing anything
  • Wallet payments and address lookup to cut typing
  • Every change A/B tested against your current checkout

Checkout that leaks sales

Most carts are abandoned at checkout, usually over slow pages, surprise shipping costs or forced sign-up.

What we actually do
  • Guest checkout with Apple Pay, Google Pay and Shop Pay
  • Shipping cost shown before the cart, not after
  • Checkout speed tested on mid-range phones

Stock that is wrong in one channel

Selling on your store, Amazon and marketplaces from one warehouse leads to overselling when counts drift.

What we actually do
  • One inventory source synced to every channel
  • Safety-stock buffers per channel
  • Alerts the moment counts drift between systems

Peak days that break the site

Black Friday and product drops bring traffic spikes that slow or crash stores at the worst moment.

What we actually do
  • Load tests at five times normal traffic before peak
  • Auto-scaling and CDN caching on catalogue pages
  • A queue page instead of a crash on big drops
Problems we solve

Real problems, and what we built

The kind of day-to-day problems ecommerce teams bring to us, and how we typically solve them.

Selling stock that was not there

Custom Software Development
The problem

Orders came in from Shopify and Amazon at the same time and stock was updated by a nightly import, so popular items regularly oversold.

What we built

A stock sync hub that reserves units the moment an order is placed on any channel and pushes the new count everywhere within seconds.

What changed

Overselling stopped, and the team no longer cancels orders and apologises to customers.

Shopify APIAmazon SP-APIWebhooksMessage queue

Shoppers dropping out at checkout

Custom Software Development
The problem

Most traffic was on phones, but checkout had five steps, a long address form and card payment only.

What we built

A rebuilt one-page checkout with address lookup, Apple Pay and Google Pay, and pages tuned to load fast on mobile data.

What changed

More visitors finish their order, and support gets fewer “my payment failed” emails.

StripeApple Pay / Google PayCore Web Vitals

Support buried in “where is my order?”

AI Automation
The problem

Most support tickets asked for an order status the customer could have seen, if anyone had shown them.

What we built

An AI assistant that answers order, delivery and returns questions from live order and courier data, and hands refunds and complaints to a person.

What changed

The team handles the conversations that need a human, and customers get answers at any hour.

AI assistantCourier tracking APIsHelpdesk integration

Subscribers lost to failed cards

Custom Software Development
The problem

Subscriptions were cancelled automatically when a card expired, even when the customer still wanted the product.

What we built

Smart payment retries, card-update reminders and a “pause instead of cancel” option.

What changed

Fewer subscribers lost to payment problems, without any extra work for the team.

Stripe BillingDunning flowsCustomer portal
Platforms and technology

The platforms we know inside out

Whether you are launching, replatforming or fixing what you have, we work on the commerce platforms most brands already run.

Adobe CommerceMagento 2 builds, upgrades, extensions
Shopify PlusCustom themes, apps, Hydrogen headless
BigCommerceStorefronts, B2B and multi-store
Salesforce Commerce CloudSFRA and composable storefronts
WooCommerceCustom plugins and performance fixes
commercetoolsComposable, API-first commerce

Technology stack

Frontend
Next.jsReactHydrogenVue / NuxtPWA StudioTailwind
Backend
Node.jsPHPPythonGraphQLREST
Search and data
AlgoliaOpenSearchRedisPostgreSQL
Cloud and delivery
AWSAzureGoogle CloudCloudflareVercel

Third-party integrations

Payments
StripePayPalAdyenKlarnaApple PayGoogle Pay
Marketplaces
AmazoneBayWalmartGoogle Shopping
ERP and inventory
NetSuiteSAPMicrosoft DynamicsBrightpearl
Shipping
ShipStationShippoFedExUPSDHL
Marketing and CRM
KlaviyoHubSpotSalesforceMailchimp
Tax, reviews and support
AvalaraTaxJarYotpoTrustpilotGorgiasZendesk

Using something not listed? If it has an API, we can connect it

What we do

How we help eCommerce teams

Storefronts and checkoutFast, accessible stores on Shopify, headless or custom builds.Custom Software DevelopmentMarketplace and inventory integrationOne source of truth for stock, orders and prices.Custom Software DevelopmentAI support and product contentOrder help, product descriptions and search that understands shoppers.AI AutomationScaling for sale daysLoad testing, caching and auto-scaling before the traffic arrives.Cloud Engineering

Tell us the problem.

We will tell you honestly what it would take and what it would return.

Start the conversation